PumpTop TV, an out-of-home digital media network reaching millions of motorists each month at the gas pump, is featuring Danny Bonaduce, formerly of “The Partridge Family,” on its screens in the Philadelphia market.
Bonaduce, who is now a radio host on CBS’ 94 WYSP in Philadelphia, will headline a dedicated week of local programming that reaches 1 million Philadelphians each month, according to the company.
The content includes an attention-grabbing performance by Bonaduce, as he pretends to tap on the video screen.
“Remember me? What have I been doing lately?” he asks on the program. “Well, if I haven’t been getting arrested lately, I must have been doing something. I am appearing on PumpTop TV and I am also doing mornings on 94.1 WYSP from 5:30 a.m. to 9 a.m. It’s the early show in the morning. Just listen.”
To add interactivity, CBS is conducting a radio call-in contest on Philadelphia’s top AM sports station, 610 WIP. Winners will receive free tanks of gas all week long.
Other Philadelphia-focused content on PumpTop TV will include:
— Content from www.philly.com
— Music, art and fashion features from www.phrequency.com
— Two Guys On Beer, a Philadelphia resource for beer advocacy, education and events featuring Johnny Bilotta and Dave Martorana
— Clips from Philadelphia 76ers basketball games
— Original programming from wine expert Gary Vaynerchuk, host of Wine Library TV
— Vendr.TV: reviews of Philly street food by 24-year-old Dan Delaney, an expert on mobile food trucks.
“If Dick Clark made Philadelphia a hot bed for Rock ‘N Roll, then PumpTop TV is sure going to pave the way with interactive media in this well respected local market,” Doug Woo, executive vice president of AdtekMedia, parent company of PumpTop TV, said in a statement. “Philadelphia is one of the first cities to demonstrate how our robust, interactive out-of-home digital network can target individual DMA’s and complement other local mediums for both editorial content and creative advertising. We thank the forward-thinking people of Philadelphia for this milestone experience.”